Decals: The Art of Effective Branding with Large Format Printing

Decals are a versatile and impactful tool for branding and marketing, offering businesses the opportunity to showcase their brand identity and messaging on various surfaces. Large format printing plays a significant role in bringing these decals to life, ensuring high-quality and visually appealing results. In this blog post, brought to you by GRAPHICS PRODUCTION, we will explore the art of using decals for effective branding and marketing through large format printing.

1. Understanding the Power of Decals

Decals are adhesive graphics that can be applied to different surfaces, such as windows, walls, vehicles, and floors. They serve as powerful branding elements, conveying key messages, promoting products, and enhancing the overall aesthetics of a space.

2. Versatility Across Applications

Large format printing allows for the creation of custom decals in various shapes, sizes, and designs. From small logos on products to large-scale graphics on walls, the versatility of decals ensures they can be effectively used for both indoor and outdoor applications.

3. Impactful Storefront Displays

One of the most common uses of decals is in storefront displays. Large window decals and lettering can instantly grab the attention of passersby, communicating promotional offers, business hours, or showcasing brand logos.

4. Vehicle Branding on the Move

Decals applied to vehicles turn them into mobile billboards, promoting the brand wherever they go. Whether it’s a full vehicle wrap or a simple decal with contact information, this form of advertising offers excellent visibility and reach.

5. Enhancing Interior Spaces

Decals can transform interior spaces into immersive brand experiences. From wall decals that display company values to floor decals guiding customers to specific areas, they create a cohesive and impactful ambiance.

6. Customization and Personalization

Large format printing allows for complete customization and personalization of decals to suit each business’s unique requirements. Designers at GRAPHICS PRODUCTION work closely with clients to create decals that align with their brand identity and marketing goals.

7. Quality Printing and Materials

To ensure the decals look professional and last long, high-quality printing and materials are crucial. Large format printing technology guarantees vibrant colors, sharp graphics, and durable materials that withstand exposure to the elements.

8. Easy Installation and Removal

Professional installation ensures a smooth application of decals, without bubbles or wrinkles. Additionally, when it’s time for updates or changes, decals can be easily removed without damaging the surface.

9. Brand Consistency

Consistent branding is vital for building brand recognition and trust. Decals allow businesses to maintain brand consistency across different marketing materials and touchpoints.

10. Measuring Success

Decals are not only visually appealing but also a measurable marketing tool. By tracking foot traffic, website visits, or sales after implementing decals, businesses can gauge the success of their branding efforts.


Decals, driven by large format printing, offer businesses a dynamic and impactful branding solution across various applications. From storefront displays to vehicle branding and interior spaces, decals effectively communicate brand messaging and attract customers. The art of effective branding with decals lies in their versatility, customizability, and ability to create a cohesive brand image. With GRAPHICS PRODUCTION’s expertise in large format printing, businesses can harness the power of decals to elevate their branding and marketing initiatives, leaving a lasting impression on their target audience. Embrace the art of effective branding with decals and unlock new opportunities to connect with customers and showcase your brand’s unique identity.

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