Building signs are essential for any business or organization, as they serve as a powerful marketing tool to attract potential customers and promote brand identity. In this article, we will explore the four most common types of building signs.
- Channel Letters
Channel letters are three-dimensional signs that are individually illuminated, creating a bright and eye-catching display. They are typically made from metal or plastic and can be customized with the business’s name, logo, and colors. Channel letters can be mounted to the building’s facade or hung from a bracket, providing excellent visibility both day and night.
- Monument Signs
Monument signs are low to the ground and can be made from a variety of materials, such as stone, brick, or metal. They can be customized with the business’s name, logo, and address. Monument signs are ideal for businesses located near the road or in a plaza, as they can be seen from a distance and provide a clear indication of the business’s location.
Pylon signs are tall and visible from a distance, making them ideal for attracting customers from the road. They are typically found in front of shopping centers or large commercial complexes, and can be customized with multiple faces to display the businesses’ names and promotions. Pylon signs are often illuminated for added visibility and impact.
- Awning Signs
Awning signs are typically found above the entrance of businesses, and can be made from a variety of materials, such as canvas or metal. They can be customized with the business’s name, logo, and colors, and provide a welcoming and professional look to the building. Awning signs can also provide shelter to customers during inclement weather, enhancing the customer experience.
In conclusion, building signs are an essential marketing tool for businesses and organizations, and there are several types of building signs available to suit a range of needs and budgets. Whether it’s channel letters, monument signs, pylon signs, or awning signs, selecting the right type of building sign can help businesses stand out from the competition and promote their brand identity effectively. By working with a reputable sign company, businesses can create a custom-designed building sign that reflects their unique vision and message.