Escalator graphics are a creative and eye-catching way to promote brands, products, and services in commercial spaces. They involve the use of large format printing to create custom graphics and designs that are then applied to the risers and sides of escalators. In this article, we’ll explore the benefits of escalator graphics, the different types of graphics available, and how to ensure a successful installation.
The Benefits of Escalator Graphics
Escalator graphics offer several benefits for businesses. Here are a few:
- Increased Brand Awareness
Escalator graphics provide a unique opportunity to promote a business’s brand and message in high-traffic commercial spaces, helping to increase brand awareness and attract potential customers.
- Creative and Engaging
Escalator graphics are a creative and engaging way to grab the attention of passersby. They can be used to showcase products, services, promotions, and events in a visually appealing and memorable way.
Compared to other forms of advertising, such as television or radio ads, escalator graphics are a cost-effective way to promote a business.
Types of Escalator Graphics
There are various types of escalator graphics available, depending on a business’s needs and preferences. Here are a few:
- Riser Graphics
Riser graphics are the most common type of escalator graphics. They involve the use of custom graphics and designs that are applied to the vertical portion of the escalator steps or risers.
- Landing Graphics
Landing graphics involve the application of custom graphics and designs to the landing areas at the top and bottom of the escalator, providing a seamless and cohesive visual display.
- Full Wraps
Full wraps involve the application of custom graphics and designs to the entire escalator, creating a powerful and immersive visual display.
Ensuring a Successful Escalator Graphics Installation
To ensure a successful escalator graphics installation, there are a few things to keep in mind. Here are some tips:
- Work with Experienced Professionals
Working with experienced professionals is essential when it comes to escalator graphics. They have the knowledge and expertise to ensure that everything is completed to a high standard and can help to avoid any potential issues.
- Choose High-Quality Materials
Choosing high-quality materials is essential for a long-lasting and durable escalator graphics installation. This ensures that the graphics remain vibrant and protected from wear and tear.
- Plan Ahead
Planning ahead is crucial when it comes to escalator graphics. Make sure to plan the installation well in advance to ensure that everything is completed on time and to a high standard.
Escalator graphics are a creative and engaging way to promote brands, products, and services in commercial spaces. By working with experienced professionals, choosing high-quality materials, and planning ahead, businesses can create successful escalator graphics installations that help to increase brand awareness and attract potential customers.