Custom hotel room signage is a crucial element in creating a memorable guest experience. Not only do they provide essential information, but they also reflect your hotel’s brand and style. In this article, we’ll explore some important things to consider when designing custom hotel room signage to ensure that it aligns with your brand image and enhances the guest experience.
Consistency is key in creating a strong brand image. When designing custom hotel room signage, ensure that it aligns with your hotel’s branding, including color schemes, font styles, and logos. Consistent branding across all guest touchpoints, including room signage, creates a cohesive and memorable guest experience.
The primary purpose of hotel room signage is to provide information to guests, and legibility is critical in achieving that. When designing custom hotel room signage, choose font styles and sizes that are easy to read from a distance. Avoid using decorative fonts that can be difficult to read, and ensure that the text color contrasts with the background color.
Custom hotel room signage should provide essential information, including room numbers, door signs, “Do Not Disturb” signs, and “Make Up Room” signs. When designing the signs, consider the information that guests need and prioritize the most critical information. Keep the text short and straightforward to avoid confusion.
The materials used for custom hotel room signage should reflect the hotel’s style and branding. Consider using high-quality materials, such as metal, wood, or acrylic, to create a premium look and feel. The materials should also be durable and easy to clean to maintain their appearance.
The placement of hotel room signage is crucial in ensuring that guests can easily find the information they need. Place door signs at eye level, and ensure that they are visible from a distance. Place “Do Not Disturb” signs on the doorknob, and “Make Up Room” signs on the inside of the door. Consider placing additional signage, such as emergency exit signs, in prominent locations to ensure guest safety.
Custom hotel room signage should be accessible to all guests, including those with disabilities. Ensure that the font sizes and colors meet accessibility guidelines, and consider adding braille to the signage. Consult with an accessibility expert to ensure that your custom hotel room signage meets accessibility standards.
In conclusion, custom hotel room signage is an essential element in creating a memorable guest experience. When designing custom hotel room signage, consider consistency, legibility, information, materials, placement, and accessibility to ensure that it aligns with your brand image and enhances the guest experience. By incorporating these elements into your custom hotel room signage design, you can create a cohesive and memorable guest experience that reflects your hotel’s style and branding.